Sponsor Session: How Journey Analytics Drives Personalization
Date & Time
Thursday, April 4, 2019, 3:00 PM - 3:40 PM
Once we stop assuming we understand how our customers interact with us and start using actual information, we will be able to identify different scenarios that lead to inquiries, opportunities, purchases, cross-selling, and retention tactics. Understanding the channels, order of interactions and quality of those interactions will help marketers identify personalization opportunities to steer consumers down paths that will enhance the customer experience and create profitable interactions. You’ll learn:
What is journey analytics and how does it differ from standard reporting, segmentation, and predictive modeling
What is journey mapping and where does it fit into the marketing process?
How does journey analytics tie into and optimize personalization architectures and initiatives?