Sponsor Session: Optimize for “Yes”: The Science of Consent Collection and the Art of Customer Experience
Date & Time
Thursday, April 4, 2019, 3:00 PM - 3:40 PM
In hopes of addressing growing regulations such as GDPR, ePrivacy and CCPA quickly and efficiently, enterprises err on the “science” side of consent collection at the expense of the “art” of customer experience. Collecting consent thoughtfully along the customer journey is key to unlocking meaningful customer conversations and insights that build long term customer trust. During this presentation, you will hear about best practices deployed by leading brands. Learn to utilize exceptional customer experience to maximize consent collection, compliance and business results.