Redpoint for Marketers
Data Made Better.
Marketing Made Smarter.
Enough with the data headaches. Get back to real marketing with a CDP that eliminates data silos, gets customer data into shape for true personalization, and makes it easy to access data and insights for any omnichannel campaign – all without IT. Easily adapt to any use case or technology – AI and more – as customer expectations evolve.
3X
ROI Delivered
25%
Reduction in Operating Costs
79%
Increase in Conversions
Idea Today, Execute Tomorrow
With the Redpoint CDP, Marketing is in the driver’s seat. Easily create true data-driven, personalized customer experiences that drive loyalty and growth.
Delight in Your Data
Nothing else matters if your data’s not right. But don’t just take our word for it. Built-in data quality and observability give you confidence that your data is ready and actionable to power your CX initiatives.
Superpower Your Segmentation – Without Code
Support your customers on their rich and varied journeys by visualizing, experimenting, and crafting any meaningful audience – without having to write a single line of code. Or use our GenAI audience builder to explore and segment audiences, with transparent, easy-to-understand results.
Build Better Campaigns Faster
More efficiently utilize your precious marketing resources so your team can spend more time on high value activities. Easily drive 1:1 addressability, omnichannel journeys, and real-time engagement to gain quick returns on your marketing investment.
Marketing Use Cases
A deep understanding of every customer – and every customer journey – is essential for delivering relevant, omnichannel experiences that retain customers and drive new growth.
Stimulate Product Uptake & Utilization
Generate Cross-Sell Opportunities
Optimize Anonymous-to-Known Journeys
Increase Lifetime Value
Re-Engage Lapsed Customers
Acquire & Convert New Prospects
“
Before the Redpoint CDP, I don’t think I appreciated enough the importance of having all customer data in once place and having it updated and accurate. Just to get to that point was a huge challenge, but Redpoint got us there. Having that data is key to our personalization programs.
”
Chief Commercial Officer, Xanterra Travel Collection